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About Us

על המיזם


This is a question that preoccupied the founder of Googale for decades.

Googale tools, on which ICT Sandbox tools are based, were created in Israel in 2009 by Dr. Rina Michalowitz, who was a developmental psychologist, with over 50 years’ experience in early child education. Some years later, still maintaining her passion for early age digital education, she drove this forward through the use of Googale tools in Israeli kindergartens, so that every child’s love and curiosity for the world could be achieved in a safe and secure way.


Today Googale tools are used in 90% of Israeli kindergartens that have internet connection and is proud to be trusted by over 1,700 teachers.

ICT Sandbox, based on Googale tools, was set up in 2017, and has been successfully piloted in Australia.

Our Founder

Rina Michalowitz, Dr


Dr. Michalowitz was a developmental psychologist, with over 50 years’ experience in early child education, as a teacher, supervisor and lecturer. Having served as a lecturer in the Psychology Department of Haifa University and Faculty of Education, prior to her retirement, Dr. Michalowitz also served for ten years, as head of the Preschool Education Division in the Israeli Ministry of Education (MOED) and was responsible for changing the paradigm amongst educational practitioners, which sought to encourage children’s development

of computer skills as early as possible.

Rina’s past experience underpinned the pedagogical and educational research that fuelled the development of Googale’s digital tools for young children.

The in-depth knowledge she possessed, including her understanding of teachers’ skill sets, enabled her to ensure the service ICT Sandbox offers, based on Googale’s success, is easy to use and well- received by teachers, pupils and schools alike. 

A picture of Rene Michalowitz as a child. Photographed in an amusement park in Vienna in 1936

Meet Our Team

Up-to-date photo of Iris Yam

Iris Yam

Founder, Chief Pedagogic & Innovations Officer

With a BA in Communication and Management, Iris has a strong management background. Having served as director of communication and advertising for leading advertising agencies, she later went on to be the VP of operations, standards and quality in Sea-Gate shipping company for over ten years. In 2009, Iris setup Googale and oversaw the development of our products from inception to their successful implementation. In 2017 Iris set up ICT Sandbox based on Googale’s success.

Up-to-date photo of Nir Michalowitz

Nir Michalowitz

Founder, Director, & CTO

Nir has more than 35 years’ experience in software development and project management

and was the Co-founder of “Intercast” an innovator in the Video Delivery market.

Prior to this, he was among the first developers in the Israeli R&D centre of Microsoft where

he was developer, team leader and Product Unit Manager over a period of 13 years.

Future developments will be under Nir’s guidance and direction which will ensure that

ICT Sandbox, just like Googale, will always be a market leader.  

Up-to-date photo of Amy Lurie

Amy Lurie

Managing Director

With a Bachelor of Applied Science (Occupational Therapy), Amy’s passion for working with children resulted in her specializing in pediatrics and working in both the private and public health sectors in Australia, the United Kingdom and Israel. Joining ICT Sandbox as Managing Director Australia, Amy successfully led several pilot projects in Primary schools combining her hands-on skills and experience with the digital world, in order to ensure that children’s digital skills will be properly developed.

על הצוות
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